People focus too much on effectiveness, and while that’s not wrong, effectiveness can be tweaked, improved and sharpened over time. The true secret to a successful strategy is to make it sustainable. This applies to everyone but particularly true for … Continue reading
I’m sure we’ve all done it: playing to an empty house. And my story is probably a familiar one. Back when I was performing as a solo singer/songwriter, this is what happened all the time. I was getting whatever gigs … Continue reading
One of the ultimate dreams of musicians — particularly, songwriters, composers and “artists” — is to make a living making music you love. Not only you are “in” the music business, but you are one of the elite few … Continue reading