Author Archives: Ari Koinuma

The Foundation of Your Music Career Is a List

I’m still surprised to find so many artists without any lists to speak of.  My musical hero King’s X is guilty as charged.  Part of the reason why they still toil in relative obscurity after 30 years of making jaw-droppingly … Continue reading

Cari Cole’s 3 Keys to Success

I learned about Cari Cole‘s Fastforward to Fame product launch from Bob Baker.  I didn’t know about Cari before, it seems like she’s a very well-established vocal coach and music career mentor. After watching her well-put-together videos and participating in … Continue reading

Core Human Drives and Artistic Business

In the book The Personal MBA, Josh Kaufman identifies 5 Core Human Drives, and about how a business must create Value that caters to at least one of those human needs. That got me thinking about how music, and artists … Continue reading