My Foray into Jango.com’s Airplay
by Ari Koinuma on Jul.31, 2009, under Online Tactics, Promotion
Just a quick note to say I will be starting my own experiment with Jango.com’s Airplay program — a pay-to-play program with decent targeting and analysis features.
I am starting out with $30 for 1,000 airplay level — nice and small for micro-testing. And I’m going to start out with some basic artist-association targeting. They offer more specific targeting based on age, gender and location, for two Airplay credits per play instead of one (meaning, I’ll only get 500 plays instead of 1,000) and I’ll experiment with that after trying more general targeting. I listed about 20 artists to associate my music with — broader than what I consider effective, but I’ll see if there are any surprises among which acts’ fans tend to like my music.
More later!
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